Digitization, Prediction, and Market Efficiency: Evidence from Book Publishing Deals

نویسندگان

چکیده

Digitization has given creators direct access to consumers as well a plethora of new data for suppliers products draw on. We study how this affects market efficiency in the context book publishing. Using on about 50,000 license deals over more than 10 years, we identify effects digitization from quasi-experimental variation across types. Consistent with generating additional information predicting product appeal, show that size payments accurately reflects product’s ex post success, and so publishers invest analytics. These cannot be fully explained by changes bargaining power or demand. estimate gains are worth between 10% 18% publishers’ total investments deals. Thus, can have large impacts allocation resources varying qualities markets which appeal traditionally been difficult predict ante. This paper was accepted Joshua Gans, business strategy.

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ژورنال

عنوان ژورنال: Management Science

سال: 2022

ISSN: ['0025-1909', '1526-5501']

DOI: https://doi.org/10.1287/mnsc.2021.4237